Audience
See which parts of your shop attract attention
See where visitors come from, which pages they read and which products attract their attention.
Understand how visitors explore your shop
- Visitor trends
Follow page views, visits and daily visitors over a single date range.
- Sources and devices
Understand traffic sources, referring sites, campaigns, countries and devices.
- Pages and products
Identify the pages and products that attract attention before a purchase.
Read visits separately from purchases
Audience follows page views, visits and daily visitors over the dates you select. The same range applies across its views, helping you compare which pages attract attention without confusing browsing activity with completed sales.
Explore sources, referring sites and campaign information alongside country versions and devices. These perspectives help you identify where traffic comes from and how the shop is being viewed, within the information actually recorded.
Understand where attention comes from
Visits and page views. Read visits, views and daily visitors for the chosen dates. These measures describe browsing within the recorded scope.
Sources and browsing context. Explore available sources, referrers, campaigns, country versions and devices. Shop-side observations complement the acquisition service’s own reporting.
Pages and products viewed. Inspect the destinations attracting attention. A frequently viewed item deserves review but is not necessarily a frequently purchased one.
Find the pages worth improving next
The page and product views show what visitors look at. A popular page deserves a closer look at its content and buying path; attention alone does not mean that the item was purchased.
Use Statistics to compare this interest with sales, and review your acquisition service's own reporting when investigating an advertising campaign. Audience provides shop-side observations rather than proof that a campaign caused each order.
Compare browsing with the buying result
Choose the date range. Keep the same range across audience views before comparing sources or pages. Avoid mixing activity from unrelated periods.
Find the point of interest. Review a page or product receiving attention and inspect its content. Check the journey offered to visitors from that destination.
Compare with recorded sales. Use Statistics and order records to inspect purchases. Traffic and campaign labels alone do not prove that advertising caused each order.
Give your shop's next improvement a direction
Understand the pages, sources and devices behind recorded visits.
Questions about Audience
No. A visit may include several pages; the report distinguishes these measures.
Yes. One date range drives the audience figures and breakdowns.
Yes. Source and referral information are available where recorded, with campaign details in the relevant views.
Yes. The device breakdown shows how recorded visits are distributed.
No. Product attention belongs to Audience; completed sales are studied in Statistics.
It provides recorded shop traffic information, not a guarantee that a particular campaign caused a purchase.